prodej Land Rover / jaguar

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cuisine
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prodej Land Rover / jaguar

#1 Příspěvek od cuisine » 04 črc 2007 21:17

Tak koukám že umělci v Fordu / PAG se opravdu předvádějí http://news.auto.cz/aktuality/spekulace ... inane.html :shock: :cry:

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DanoDEF
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Re: prodej Land Rover / jaguar

#2 Příspěvek od DanoDEF » 04 črc 2007 22:06

sikmooki uz uspesne kopiruju mobily tak by mohli skusit Defika... :D
LR Defender Td5 110SW po "prestavbe" a pred "prestavbou".

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De Lite
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#3 Příspěvek od De Lite » 05 črc 2007 00:56

Tak já zase četl následující ( zdroj Land Rover Owner International ):

SAND ROVER?

The list of companies putting their hand up and asking for the Jaguar/Land Rover sale particulars seems to be growing by the day. But who will eventually raise the necessary £3billion?

We reported here last week on the possibility of Jeep and Land Rover finding themselves under the same roof if the noises from Cerburus eventually led to them buying the Jag/LR double-brand (they already own Jeep as part of the Chrysler Group).

Now the sales details seem to be heading towards the Middle East.

Abu Dhabi's Mubadala Development Company, which already owns of 5% of Ferrari, and Dubai International Capital, which fronted up a $1billion stake in DaimlerChrysler have both entered the fray along with a motley crew of Private equity firms. The only notable absentees seem to be existing car makers.

But which would be best for the long term health of the brands? Lets look at each possibility in turn.

Middle East trophy hunters: Although they may have the money and desire to own the brands would they ever be anything more than trophies? A Kuwati businessman handed over £240million to help buy Aston Martin but no real plans for the marque have emerged other than 'steady as she goes'. But what happens when bigger trophies are needed? Will Jag/LR just be dumped onto ebay once the trend moves into different markets?

Private Equity Funds: These have a somewhat unfair reputation for being slash'n'burn merchants. Their sole purpose in the food chain is to maximise return on their investment and while some funds do specialise in certain markets most just look at the figures regardless of how they are generated.

Motor Manufacturers: Seemingly the ideal partners being, as they are, already in the same market and have existing infrastructures to design, build and maket the products. But this has been tried before with only limited success and the larger companies are all 'rationalising' their operations just lately anyway. The only notable exceptions being NAC in China (who now own the rest of Rover)

The unions and workers favour the cash rich trophy hunters as they offer the best prospect of saving jobs in the short term by just pumping cash into it. The banks and other investors favour the PE groups as they will raise the profits (and share price) and give a faster return.

But where does that leave us, the enthusiasts and end users?

I'll stick my neck out and say the PE funds are the best long-term option to secure the viability of vehicles sporting a green oval and front grill with HORIZONTAL slats (as opposed to the vertical variety coming out of Dearborn, USA) It might make us weep in the short term as production is moved abroad and the line-up is streamlined. And we may all hold our heads in our hands when the brand is sold off, yet again, in a few years time but it should at least be a financially healthy company with a rosy future.

The trophy-hunters and heritage-huggers have never managed to 'save' any other motor manufacturer. They may be passionate about the brand and they may pump millions into the company but in the end they invariably always fail in the mass-market arena.

We will keep you updated as new developments arise.
Freelandering - stav duše

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